Mark Zuckerberg announced a meta-verified subscription service for Facebook and Instagram following Elon Musk’s Twitter Blue.
Mark Zuckerberg, CEO of Meta.
Mark Zuckerberg said this weekend that Meta is confirming payments for Facebook and Instagram. In posts on each platform on Sunday, Meta’s CEO explained that the Meta-Verified subscription service will cost $11.99 a month on the web, or $14.99 on mobile.
The service is primarily aimed at content creators, whose reach and visibility will increase at a time when it will be difficult to get a foothold on Meta’s platforms.
Zuckerberg described Meta Verified as a “subscription service that lets you verify your account with an official ID, get a blue badge, get extra impersonation protection against accounts pretending to be you.” , and allows direct access to customer support.”
“This new feature is about increasing authenticity and security across all our services,” he added.
The service will start this weekend and then roll out to other countries as well.
Meta added that it will not make changes to verified accounts using its previous requirements, which include authenticity and notability.
Meta Verified is similar to the Twitter Blue service that Twitter launched in December following the chaos of Elon Musk’s social network. The service, which was slow to launch, had to be halted and then relaunched with some tweaks after trolls used it to impersonate brands and celebrities.